A logo, or logotypenote is a figurative composition serving to visually identify, immediately, a company, a brand, an association, an institution, a product, a service, an event or any other kind of organization in order to make itself known and recognized by the audiences and markets to which it is aimed and differentiate itself from other entities in the same sector. The logos are registered models whose reproduction without authorization is punishable as counterfeiting.

Motion design, also known as graphic animation, animated graphics, motion design, or animated graphic design1 is a form of visual art that involves creating moving works; it involves using movement as the main graphic and artistic tool2.

Design or styling is a creative activity often with an industrial or commercial vocation, which can be oriented towards social, political, scientific and environmental circles. The primary purpose of design is to invent, improve or facilitate the use or process of an element having to interact with a material or virtual product or service.